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Written by BBS
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Friday, 28 March 2008 01:30 |
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YouTube has rolled out the first stage of new metrics capabilities for the platform.
YouTube Reveals Video Analytics Tool for All Users
Whether a YouTube video has 10 views or 10,000,000, people always want to know the same thing: who's watching this? Where do viewers come from? How did they find my video?
Finally, we have some answers. Today we're releasing YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks.
Future rollouts will include the all important referral tracking. Hopefully this will lead to some sort of integration with Google Analytics. Adding metrics should help with selling the use of YouTube for political campaigns to decision makers.
To see the new feature go to My account > Videos, Favorites, Playlists > Manage my Videos - Click on the "About Video" button.
Cross posted to The Shadow
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